False News Has an Advantage

Cognitive biases help misinformation spread, especially online. False stories can move fast because they match what people already believe and trigger emotional reactions.

Cognitive Bias: Why Misinformation Spreads Fast

Why Your Mind Lets It In

Confirmation bias makes people accept claims that fit their preconceptions with less evidence. Availability bias adds fuel by making vivid or memorable claims feel more likely just because they are easy to recall.

Cognitive Bias: Why Misinformation Spreads Fast